FIFTY YEARS OF HISTORY
The company was founded in Fornos, Santa Maria da Feira more than fifty years ago by a visionary- Joaquim José Heitor who with his awareness and perseverance successfully led the company through difficult years in the Portuguese footwear industry. Nowadays, the company management is mainly assured by the third generation of Heitor´s family.
The development of JJHeitor is based on a sustained growth model, triggering the most competitive advantages that the company has, especially regarding the scrupulous selection of raw materials, the finished product quality and in meeting of our customers’ deadlines One of our priorities is to ensure a strong and solid presence in the international market which means a permanent challenge due to the cultural diversity and the unceasing technological development.
JJHeitor is specialized in quality woman footwear aimed to exportation mainly, has a strong presence in the main international footwear events and a remarkable client portfolio.
A fundamental milestone in the company progress and the most recent challenge was the launch of it´s own brand – JJ Heitor Shoes in 2013. This project combines both an innovative design and a high quality manufacture.
JJheitorShoes is for urban women with an intense working life , but that don’t´give up the sophistication and elegance in their daily activity.
The brand is already in several European countries, in Canadá and its Internationalization plan includes some emerging markets .
The company Joaquim josé Heitor, Sa, has two completely different business models. The private label producing women footwear from the upper/ middle segments of the market, to prestigious international brands exporting, almost from its foundation, to several European markets and to Canada.
In 2013 launched its own brand, JJHeitorShoes, manufacturing women footwear ,also from the upper/middle segment of the market, following trends and combining comfort, fashion and sophistication.
JJHeitorShoes is present, through agents, in several European markets, such as Belgium, Italy, Austria, Switzerland, Andorra, Greece, Serbia, Montenegro and also has a distributor for the Canadian market.
The strategy for the own brand , is consolidate its presence in the European and Canadian markets.
PME Excelência
PME
Rua 20 de Maio 90 - Apartado 128
Fornos
4524-909 SANTA MARIA DA FEIRA
256379630
info@jjheitorshoes.com