Ferreira & Ca, Lda
FERCIA, located in Portugal, is a company especialized in professional furniture solutions. The experience of more than 40 years in design, manufacturing and delivering of the different types of furniture ensures ia profound knowledge of customers' needs. At the same time FERCIA combines the skill of being ingenious and bold in the pursuit of the best solutions. In the international markets has a strong orientation in office furniture products.
STONE - new and innovative collection to face the challenges of the most demanding managers and the most dynamic companies.
As in organizations, real solutions have no limits: build your solution with intelligence, innovation and thinking about those who will bring life to it every day.
From urgent furniture needs through to specialized project requirements, you can be assured of the most professional, creative, personalized and prompt service, where clients are valued and deadlines are respected. As a manufacturer dealing directly with end user companies we are competitive and have over 3 decades of experience in creating functional and inspiring workplaces
FERCIA identifies two vectors that guide the definition of its strategy developing solutions and approach to the new markets: Innovation and Internationalization.
FERCIA wants to become a company with a strong international orientation, operating activly in European markets and reactively in non-EU markets due to opportunities diagnosed.
3 key factors relevant to the expansion project:
- A solid position in Portugal - the operation is self-sufficient because internationalization alone will require an investment in the first phase, hence the domestic business is able to free up means, is optimized in terms of assets and has transferable competitive advantages for European markets;
- Appropriate entry strategy - Market selection was based on its competitive position, with a clear focus on market / customer / product actions, minimizing / diversifying risks, focusing on local partnerships based on clear synergies;
- Execution capacity - the business model can be replicated in the identified markets, through an agent / distributor partner, capable of adapting to local specificities, with integration of domestic market partner companies, with a simple organizational structure that facilitates decision making and a large ability to relate to local organizations.
- Algeria
- Angola
- France
- Germany
- Mexico
- Morocco
- Mozambique
- Spain
- United Kingdom
- United States of America
PME Lider
PME Excelência
PME
ISO 9001:2015
Rua Arrota de Baixo, 32
Cumeada
3750-802 VALONGO DO VOUGA
+351 234 648 437
geral@ferreiraecia.pt