BGW, S.A.
Mercancia Ltd. started its activity in 2005 as a trading company, dedicating itself to the import and export of all types of products for the national and international market.
With 13 years of existence, it is based on all the know-how it has acquired over time in order to offer its clients the best solutions so that they can cement their position in their markets. The accumulated experience enables us to assure them the best price/quality/delivery time relation. With office in Lisbon, Mercancia holds, nowadays, a vast knowledge in the research of solutions, purchase of raw materials and equipment and processes of export / import in the national and international market.
Over the last years, we acquired with clients, suppliers and partners a vision that has triggered an interest for a project differentiating from the start and with a new way of being in the market. We have always aimed to create and manage a brand that would be a reference, striving for excellence and transparency towards the final consumer and partners.
After identifying this new goal and with a great investment in Engineering and R&D, Mercancia saw this new reality fulfilled. By resorting to partners who shared the same vision and realized the ultimate goal, a path has been traveled that has brought results, which is inevitable when all energy is focused on a purpose.
Thus an engineering project is born of which the company, its employers and partners are very proud.
Mercancia is currently self-sufficient and has implemented its Engineering project, with several others underway both in Europe and in Africa.
BIO GREEN WOODS | OUR STORY
The premise of BIO GREEN WOODS bases itself more on action more than theory. Therefore, when in 2017 the company started its activity, it made perfect sense to put into practice Lavoisier’s famous quote: “In Nature nothing is lost, everything is transformed”.
With the mission to preserve the environment, BIO GREEN WOODS allied with Mother Nature in a sustainable balance between Man and Environment.
In a time where it is imperative to reverse the levels of pollution, BIO GREEN WOODS keeps up with the global tendency for environmental protection. We assume a commitment with Mother Nature and we bet on 100% ecological products, sustainable production, clean energies and the ending of excessive deforestation for the use of wood. By using forest surpluses, we base our production on slow pyrolysis, a process of decomposing the biomass that occurs by the action of high temperatures in an environment with little to none oxygen. From this process we obtain biochar, gases and bio-oil. All of them are used in the company’s products – ZERO WASTE SYSTEM.
Ecological coal production can and must be sustainable. For that to happen there is the need to understand that the term sustainability goes beyond the environmental issue, it also involves human, social and economic issues. 100% ecological coal is eco-friendly, that is, it has no smoke nor toxic gases that contaminate food. It also works as a way of restructuring of agricultural and forest land.
BIO GREEN BARBECUE is a 100% ecological charcoal, of sustainable production that guarantees the best flavor. It constitutes the ideal alternative to wood charcoal for those who are environmentally conscious.
ADVANTAGES OF ECOLOGICAL COAL:
High calorific power; Reduces energy costs; Quick temperature rising; Emits less smoke; Produces less smell; Twice as long durability; Thermal regularity; Doesn’t produce flames; Does not release sparks; Less humidity; Reduction of environmental damage.
Innovative carbonization system that allows the full use of the resulting products.
Ecological charcoal is nothing but wood charcoal produced in an ecologically correct way, respecting the environment in obtaining raw material (wood), until the final product, which is made by a more energy-efficient equipment.
Oil is one of the most utilized sources of energy on the planet. Considering that we’re living in an age where there is constant search for alternatives to oil, cleaner energies and renewable and non-polluting fuels are among the most appealing substitutes.
One of the most recent methods is Slow Pyrolysis, also known in the industry as Carbonization.
The name SLOW PYROLYSIS is quite pertinent, since it derives from the greek terms piro, which means “fire”, and lise, which means “break”. Thus, pyrolysis may be defined as “breaking by fire”.
The reaction named as pyrolysis is a type of chemical reaction of decomposition or analysis in which the heat of the fire decomposes a substance, giving rise to two or more products.
It consists of a reaction of chemical decomposition of the biomass (organic material) that that occurs by the action of high temperatures (between 752° and 842° F) in an environment with little to no oxygen. This process results in several biofuels, and their decomposition results in a mixture of gases: liquid (bio-oil) and solid (wood charcoal) – all of them used in our BIO GREEN WOODS range. It should be noted that during this process the release of carbon dioxide into the atmosphere is very low.
Biomass releases tars and gases, including methane and hydrogen, that instead of being released into the atmosphere (as it would happen in an outdoor burning), are used as fuel in the pyrolytic reactor (where the Slow Pyrolysis process takes place).
SLOW PYROLYSIS is technologically the most versatile, ecological, easy to handle and sustainable solution, which represents a huge advance in the field of renewable energy and environmental protection.
One of the products resulting from this process is organic charcoal – BIO GREEN BARBECUE. By being produced through this process, it transforms forest biomass (derived from forest surpluses) into cleaner, better quality charcoal, healthier in domestic use and perfect for those who care about the environment and a balanced diet.
As BIO GREEN WOODS is in the process of transacting, it needs to diversify markets and clients, present its new products derived from the Productive Innovation project, carry out prospecting / promotion trips and participate in fairs, they are fundamental actions to attract new clients.
BGW's internationalization strategy will identify potential customers, and then make commercial proposals according to their specific needs. The activity of market prospecting, in addition to recognizing the market and its operation, will also make it possible to make contacts with potential clients. Your ability to communicate and relate to your customers will have a strong influence on customer loyalty and the ability to maintain and develop new business.
BIO GREEN WOODS is a company with high international experience, however, only in a very small number of countries. In order to leverage all this project, the need arises to take advantage of Consultancy for Internationalization with specialized companies, in order to ensure the whole process post fair, until the obtaining, signed, of a network of distributors and the realization of the first sale of the company (steps where business owners usually show greater weaknesses after their individual participation in the fair / event).
At the same time, the company developed an internationalization strategy based on the International Marketing Plan, which will allow adaptations to all Mix-Marketing compounds, namely: Product (changes will be made to the "packaging" level, based on the language / market signals and taking into account the specificities of the market itself); Promotion (based on the online / offline binomial, via active presence in social networks and remodeling of the website, creating B2B platform of communication with customers); Price (BGW develops customized solutions that require a one-to-one marketing strategy, which is transversal to the price level, so it will develop different prices); and Distribution (BGW will identify reference antennas that will enable them to be facilitators in conducting business and distributing products).
In order to continue its internationalization strategy and in order to promote its image abroad, the company envisages a strong investment in communications material and advertising in specialized media (flyers, catalogs, presentations, portfolios, among others), with translation and adaptation to all foreign markets where the company will be present.
This internationalization process is derived from the growth strategy based on one-to-one marketing, where BIO GREEN WOODS develops solutions according to the specific needs of the client and its market trends. However, the company intends that its participation in trade fairs and promotion / dissemination events will differ from the competition, therefore, a very strong bet will be made at the ICT level, and it is already foreseen the development of a smartphone application that allows the client to download the catalog and access company information. The offer will be adapted as the communication will be geared to the specificities of the market.
- Angola
- Argentina
- Austria
- Brazil
- Canada
- Cayman
- China
- Congo Brazzaville
- France
- Germany
- Namibia
- South Korea
- Spain
- United Arab Emirates
- United States of America
PME
Incubadora de Negócios de Alvaiázere, Rua Santa Maria Madalena, nº 11, 2º andar
Alvaiázere
3250-121 ALVAIÁZERE
217576315
sergio.silva@biogreenwoods.eu