PETALAMEL, UNIPESSOAL, LDA
Petalamel is a Portuguese young and dynamic company recognized for quality, creativity and traditionality of its products, due to the extensive experience of its employees that over several years have been satisfying the needs of the most demanding consumers in Pastry and frozen desserts sector.
Petalamel
"Petalamel" is a registered trademark widely used throughout our product range. This brand recognizes the quality, tradition, uniqueness and authenticity of our products.
"NattaCake" aspires to be recognized abroad as a mark of quality that characterizes the Portuguese pastery. The name NattaCake combines the most famous Portuguese pastry product pastel de nata - with cake, thus becoming a sound brand, easy to pronounce and with an international vision.
The brand "Doces S. Gonçalo" aims to highlight both the tradition and modernity of the conventual sweets of the Amarante city, where Petalamel is located. For this, we have created a range of egg based desserts - pão de ló made with cheese, nutella, coconut, peanuts or cavacas - for which we have developed a unique packaging, different from the deep-frozen desserts range. Our goal is to make Amarante and its sweets well-known abroad. As such, we are planning to expand our range of local products.
Petalamel sells a wide range of desserts, frozen pastries and bakery products.
Desserts: includes regular cakes, ice-cream cakes, individual desserts, tarts, tortes, rectangle cakes, seasonal cakes (special for Christmas and Easter holidays), summer cakes and conventual sweets.
Pastry: in this range we offer the main traditional Portuguese pastry, sold individually or in bulk. Among the main products we highlight: pastel de nata, croissants, berliners, checkerboard cakes, and many others. We also have raw frozen pastries.
Bakery: we have a wide range of frozen bakery products, from corn bread, rustic bread, white bread, broa de Avintes, caco bread traditional from the Madeira island, among many others.
You can consult the general catalog at https://www.petalamel.pt/images/catalogos/Catalogo_Petalamel.pdf. For any other product please contact us.
Petalamel's mission is to satisfy our greatest value - our CLIENTS - providing a wide range of options with an excellent price/quality ratio. We target mainly restaurants, hotels, stores and supermarkets.
Our products are known by their traditional flavour and are hand-made with much love. One of our main strengths is our openness to be constantly launching new ideas, allowing us to meet the needs of our customers, as well as keeping up with the latest trends in the market.
Our products are deep-frozen with an expiration period of one year.
Petalamel's internationalisation process started with the creation of the company and has been growing since then. The strategy used was to invest in the "saudade" market, meaning the companies of Portuguese expats selling a variety of national products to the Portuguese community across borders. The main markets in which we are currently present are: United Kingdom, France, Belgium, Luxembourg, Netherlands, Poland and Germany; indirectly we also reach Switzerland, Cape Verde, S. Tomé e Príncipe and East Timor. Our goal is to reinforce our presence in those markets, and to define new target markets (inside and outside the EU), such as Spain, Northern and Eastern Europe (Sweden, Denmark, Finland, Norway, Austria, Czech Republic, etc.).
Our internationalisation strategy also involves being present at some of the main international food fairs, such as SISAB (in Lisbon) and Conxemar (in Vigo). The goal is to establish contacts with potential foreign buyers looking for traditional products with a good quality/price ratio.
Aware of the growing consumers' needs to adopt a healthy lifestyle, our strategy is based on the development of nutritionally adjusted products (products with low fat and low sugar content), to be sold specially through retail. We seek to reach out new markets through the development of gluten-free products, as well as products for the Muslim and Jewish communities. We consider important to constantly launch new products and to follow the latest market trends in the dessert sector, as well as to adjust to consumers' tastes according to the region where products are being sold. Petalamel is also investing in the development of new packagings, adjusted in particular for retail, namely customised boxes and new packaging and labels for desserts sold in cups.
Furthermore, our internationalisation strategy is based on the reinforcement of our online presence, in terms of the content of our website and social networks (LinkedIn, Facebook and Instagram). We also seek to develop and improve our product catalogue to establish a good communication with our customers. It is of uttermost importance to reinforce the image of the brand "Petalamel".
For Petalamel, quality and food safety of products are two fundamental concerns of the company . For this, Petalamel has been developing an extensive work towards the certification of its products. Currently, we are certified by SGS for Codex Alimentarius and by Instituto Halal de Portugal (IHP). We intend to continue with these certifications, as well as to pursue other certifications, such as IFS, BRC, FSSC 22000 and Kosher.
- Austria
- Belgium
- Cape Verde
- Czech Republic
- Denmark
- East Timor
- Estonia
- Finland
- France
- Germany
- Iceland
- Luxembourg
- Macau
- Netherlands
- Norway
- Poland
- São Tomé and Príncipe
- Spain
- Sweden
- Switzerland
- United Kingdom
- United States of America
HACCP Codex Alimentarius
PME
Outra certificação
Rua Direita, nº 315
Sobretâmega
4635-406 SOBRETÂMEGA
255731587
geral@petalamel.pt