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Rational Innovation, Unipessoal Lda





Rational Innovation was founded with a clear purpose: to deliver innovation that creates real value for businesses, in a responsible, efficient and sustainable way. For us, innovation goes beyond technology, it is about applying it with clear objectives, measurable impact and a long-term vision. This principle underpins our quality and delivery policy.

We design, develop and integrate digital solutions combining hardware and software, with strong expertise in electronic shelf labels (ESL), digital signage, LED panels and connected systems, as well as custom software solutions tailored to a wide range of sectors. Our solutions have been successfully implemented across retail, pharmacies, industry, logistics and service-based environments, delivering tangible operational and commercial results.

Each project is approached individually. We work closely with our clients to deliver tailor-made, sector-oriented software solutions, aligned with their operational needs, business objectives and local realities. From system architecture and development to deployment and integration, we ensure reliability, scalability and ease of operation.

We believe the solutions we deliver offer the optimal balance between performance, cost-efficiency and versatility, supported by proven returns at operational, commercial and strategic levels.

Rational Innovation is headquartered in Portugal and is actively expanding its presence in international markets, with a strategic focus on Africa and the Middle East, positioning itself as a trusted technology partner for structured, scalable and impact-driven projects.

Represented Brands
OPTICON

Zkong

ZKONG — overview

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ZKONG is a global technology company specializing in Electronic Shelf Labels (ESL) and smart retail solutions. It provides a cloud-based ecosystem that combines hardware, software, and wireless infrastructure to digitalize physical stores and operations.

?? What ZKONG offers

1. Electronic Shelf Labels (ESL)

  • E-Ink (e-paper) displays with ultra-low power consumption

  • Multiple sizes (2.13”, 2.9”, 4.2”, 7.5”, etc.)

  • Color options: Black/White, Black/White/Red, Black/White/Yellow

  • Real-time remote updates

?? Ideal for:

  • Supermarkets

  • Consumer electronics stores

  • Pharmacies

  • Warehouses

2. Wireless infrastructure (APs / gateways)

  • Devices such as:

    • Zap-C (Access Point)

    • Zap-U (USB Dongle)

  • Proprietary wireless communication (typically 2.4GHz)

  • Designed to support thousands of labels per location

3. Cloud platform

  • Centralized price and content management

  • API integration with ERP / POS systems

  • Real-time monitoring and control

  • OTA (Over-the-Air) updates

4. Additional solutions

  • Integration with digital signage systems

  • Warehouse picking solutions

  • IoT retail features (analytics, sensors, automation)

?? Key advantages

  • Instant price updates across all stores

  • Reduced human error

  • Lower operational costs (less manual work and paper usage)

  • Highly scalable (single store → multi-location deployments)

  • Easy integration with existing systems

?? Typical use cases

  • Retail chains (dynamic pricing, promotions)

  • Cash & Carry environments

  • Warehousing and logistics (picking optimization)

  • Industrial environments (visual management systems)

?? Typical architecture

  • ERP / POS → API → ZKONG Cloud

  • Cloud → Access Points → ESL devices

  • Real-time updates at shelf level

?? Market positioning

ZKONG competes with companies such as:

  • SES-imagotag

  • Pricer

  • SoluM (Samsung ESL)

Its key differentiators:

  • Cloud-native architecture

  • Competitive pricing

  • Strong flexibility for system integrators


Products and services description

Rational Innovation — product portfolio

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The Rational Innovation portfolio is focused on digital transformation of physical spaces, especially in retail, horeca, and service environments. The company delivers end-to-end solutions combining hardware, software, and integration. (LinkedIn)

?? Core product areas

1. Electronic Shelf Labels (ESL)

  • Real-time price updates

  • Centralized management (cloud or on-premise)

  • Integration with ERP / POS

  • Reduction of pricing errors and operational costs

?? Includes:

  • ESL displays (multiple sizes and formats)

  • Mounting accessories (rails, holders, stands)

  • Wireless base stations (APs / gateways)

?? Key value: automation pricing accuracy operational efficiency (rationalinnovation.pt)

2. Digital Signage Solutions

  • Professional displays (wall-mounted, kiosks, videowalls)

  • Remote content management

  • Dynamic campaign scheduling

?? Typical applications:

  • Promotions in retail

  • Digital menus (restaurants, cafés)

  • Corporate communication

?? Key value: strong visual communication and centralized control (rationalinnovation.pt)

3. LED Panels (Indoor & Outdoor)

  • Custom-sized LED walls

  • High brightness for indoor/outdoor use

  • Modular cabinet systems

?? Includes:

  • Retail LED walls

  • Outdoor advertising screens

  • Totems and custom structures

?? Key value: high-impact visual presence and branding (rationalinnovation.pt)

4. Queue Management System (RI Queue)

  • Digital ticketing system

  • Customer flow optimization

  • Real-time call panels and analytics

?? Features:

  • Ticket issuance (kiosk or app)

  • Display panels and audio systems

  • Performance analytics (waiting time, service rate)

?? Key value: improved customer experience and operational efficiency (rationalinnovation.pt)

5. Custom Software Development

  • Web and mobile applications

  • ERP and business systems

  • API integrations and microservices

?? Focus:

  • Tailor-made solutions aligned with client operations

  • Integration with hardware (ESL, signage, IoT)

?? Key value: full control and customization of digital ecosystems (rationalinnovation.pt)

?? Integrated solutions (real differentiation)

Rational Innovation doesn’t just sell products — it delivers complete solutions:

  • ESL Digital Signage Software integration

  • Smart retail environments (connected store)

  • Hardware software installation support

?? Positioning: technology integrator, not just supplier (LinkedIn)

?? Typical sectors

  • Retail (supermarkets, electronics, cash & carry)

  • Horeca (restaurants, cafés)

  • Healthcare & services

  • Industry and logistics

?? Key strengths

  • Custom-built solutions (not off-the-shelf only)

  • Strong integration capability

  • Focus on ROI and operational efficiency

  • End-to-end delivery (design → install → support)

Products
  • 4821 Paper or paperboard labels of all kinds, whether or not printed
  • 8523 Discs, tapes, solid-state non-volatile storage devices, "smart cards" and other media for the rec...
  • 85285931 Colour LCD monitors, not incorporating television reception apparatus, able to display signals fr...
  • 85285940 Monitors, colour, not incorporating television reception apparatus, with lcd screen (excl. those ...
  • 854381 Proximity cards and tags, generally consisting of an integrated circuit with a read only memory a...
    • Services
  • Computer-related services / support services
  • Data services / database
  • Computer-related services / infrastructure and, or software hosting services
  • Consulting: marketing
  • Consulting: publicity
  • Software design / software testing and, or certification
  • Software design / software maintenance
  • Software design / system maintenance and support services
  • Software design / custom software design
  • Software design / customizing of pre-designed software
  • Software design / customizing of pre-designed software / scm
  • Software design / customizing of pre-designed software / software engineering
  • Software design
    • International approach

    Export Strategy — Rational Innovation

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    The export strategy of Rational Innovation is focused on international expansion through the delivery of integrated technology solutions, targeting markets with strong demand for retail modernization and digital transformation.

    ?? 1. International positioning

    Rational Innovation positions itself as:

    • A technology integrator (not just a product supplier)

    • A provider of end-to-end solutions (hardware software installation)

    • A local implementation partner for digital transformation projects

    ?? Objective: enter markets as a value-driven partner, not a low-cost vendor.

    ?? 2. Target markets

    Africa (strategic priority)

    • Strong presence of international funding (e.g. World Bank)

    • Low level of digitalization → high growth potential

    • Public and private sector modernization projects

    Middle East

    • High investment capacity

    • Strong focus on retail and smart technologies

    • Large-scale project opportunities

    Europe (consolidation & expansion)

    • Growth through partnerships (e.g. Spain)

    • Expansion into retail chains and distribution networks

    ?? Approach: phased market entry supported by local partnerships

    ?? 3. Market entry model

    • Partnerships with local companies

    • Collaboration with distributors and system integrators

    • Participation in international trade fairs

    • Engagement in international tenders (multilateral projects)

    ?? Strategy: reduce risk and accelerate market penetration

    ??? 4. Value proposition

    Rational Innovation delivers:

    • Integrated solutions combining:

      • Electronic Shelf Labels (ESL)

      • Digital Signage

      • LED Displays

      • Custom Software

    • Turnkey project delivery

    • Tailored solutions adapted to each market

    ?? Key differentiators:

    • Full integration capability

    • Technical flexibility

    • Fast adaptation to client needs

    ?? 5. Strategic partnerships

    • International hardware manufacturers (ESL, LED, signage)

    • Local installation and support partners

    • Institutional entities and international programs

    ?? Objective: ensure local presence with execution capability

    ?? 6. Go-to-market approach

    • Pilot projects and demonstrations

    • Use of proven case studies (retail, cash & carry, electronics)

    • Market-specific commercial proposals

    • Presence in trade fairs and targeted marketing

    ?? 7. Scalability

    • Cloud-based and API-driven architecture

    • Replicable solutions across multiple locations

    • Modular model (hardware software services)

    ?? Enables fast and controlled international growth

    ?? 8. Strategic objective

    • Become an international reference in:

      • Retail digital transformation

      • Integrated technology solutions

    • Expand into emerging markets

    • Build a strong global partner network

     

    Markets
    • Andorra
    • Angola
    • Cape Verde
    • Equatorial Guinea
    • France
    • Guinea Bissau
    • Nigeria
    • Poland
    • Saudi Arabia
    • Senegal
    • South Africa
    • Spain
    • United Arab Emirates
    • Venezuela
    Certificates

    PME

    Contacts

    Rua dos Palheiros 26

    Paços de Ferreira

    4595-096 MEIXOMIL

    click_here_to_open_maps

    255074764

    www.rationalinnovation.pt

    geral@rationalinnovation.pt

    The information on this page is the company's responsability. Last updated in 29-08-2017