The story
Bernardo Carreira and his grandmother Otília are the faces behind 8000Kicks, the world's 1st waterproof hemp shoes. He had the idea and she made it happen with her 50+ years of experience in design and textiles. After 1 year of development, in 2019, the project
launched on Kickstarter where they raised $250.000 to launch the company. Since then they never stopped.
Target audience
Our customer type is a millennial (aged 25 to 45), with a university degree, 65% men and 35% women.
They have an active lifestyle, they are adventurous, travelers, many are pet owners, and they sympathize with the cannabis plant. They have a sustainable lifestyle and they prefer sustainable products.